INTRODUCING NIGHT POWDER
Designed for athletes,
made for everyone.
Official supplier to performance sailing teams and approved by Informed Sport.
*In an independent consumer study, 66 men and women took NIGHT POWDER over 12 weeks and were asked to report on its effects. 24 of the trialists also wore a sleep tracking wearable. Percentages after 12 weeks.
ainslie + ainslie | Ben Ainslie, 4x Olympic Gold Medalist and America's Cup Winner

“An athlete cannot perform without quality sleep and recovery.”

Ben Ainslie
4x Olympic Gold Medalist
America's Cup Winner
ainslie + ainslie | Georgie Ainslie, Former Sports Broadcaster & Podcast Host

“Neither can the rest of us. I figured it's time to start living like they do.”

Georgie Ainslie
Former Sky Sports Broadcaster
Performance People Podcast Host

Trialed by real people.

In an independent 12 week study of NIGHT POWDER, participants reported sleep and performance improvements over time, including a rise in sleep scores on their tracking devices.

AFTER 1 WEEK
73%
AFTER 4 WEEKS
81%
AFTER 12 WEEKS
88%
*In an independent consumer study, 66 men and women took NIGHT POWDER over 12 weeks and were asked to report on its effects. 24 of the trialists also wore a sleep tracking wearable.

Leading voices we listen to.

“For our bodies to function we need the right materials, delivered to the right place, in the right concentration, at the right time. Without this coordination - growth, metabolism, decision-making, protection from infection, the repair of tissues and sleep - all fail. It is our body clock - or circadian rhythms - that determine this structure for life.”
Russell G. Foster
CBE, FRSB, FMedSci, FRS
Professor of Circadian Neuroscience,
University of Oxford
“Athletes and non-athletes share a crucial commonality: both experience stresses that put their bodies and minds under strain. Both need efficient energy production, robust immune support and effective recovery mechanisms to maintain peak performance and long-term wellbeing. This universal need for cellular resilience and system efficiency really means optimal performance is essential for everyone.”
Aidan Goggins
BPharm, MSc Nutr Med
Nutritional Medicine Director
Formulation consultant
“Whether in elite sport or everyday life, we have learnt that human health and performance is enhanced through positive lifestyle changes. Focusing on improving lifestyle factors including: physical activity, nutrition, sleep, and stress reduction provides a platform to optimise health and performance in sport, business, family and daily life.”
Professor Greg Whyte OBE
PhD DSc FBASES FACSM OLY
Sports Scientist, Former Olympian
Exercise Physiology Authority
Section Navigation Anchor
ainslie + ainslie | Performance People Podcast with Ben Ainslie, Georgie Ainslie, Toto Wolff & Mo Farah

Performance People Podcast.

What’s the pull of sport?

In the end, it comes down to people and the stories they tell. Every week, we chat with high-performers from across the world of sport, on what makes them tick, the things they value most and the performance lessons we can all learn from.
LISTEN / WATCH
ainslie + ainslie | NIGHT POWDER Starter Set

Frequently asked questions.

Can NIGHT POWDER really work for me if it's designed for an athlete?

Absolutely. NIGHT POWDER supports deep, restorative sleep, which is equally crucial for physical and mental recovery, whether you’re an elite athlete, busy professional or simply looking to improve your sleep and long-term health. Its powerful, evidence-backed ingredients like affron® Saffron, CherryPURE® Montmorency Tart Cherry, and L-Glycine target sleep quality and cellular recovery for all adults, regardless of your activity level, profession or lifestyle.

How does NIGHT POWDER work for men and women?

NIGHT POWDER is effective for both men and women because it addresses the fundamental aspects of sleep, which are universal. Both men and women share similar sleep architecture and needs, including the requirement for deep, restorative sleep to support physical and mental recovery.

What is NIGHT POWDER’s USP against other supplements out there?

NIGHT POWDER’s USP lies in the people and thinking behind it. It was developed in elite sport which relies on innovation to maximise human performance, and central to which is how to enhance an individual’s sleep and recovery.

NIGHT POWDER combines three evidence-backed ingredients that work together synergistically, enhancing the body's natural sleep processes while promoting cellular recovery and reducing inflammation and stress markers.

Saffron (affron®) – 28 mg, a natural ingredient, supported by double-blind placebo-controlled trials to improve sleep quality, freshness and mood upon awakening.

Montmorency Cherry (CherryPURE®) – 500 mg, rich in anthocyanins and procyanidins that promote physical recovery from exercise, reduce inflammation, and improve sleep duration and quality.

L-Glycine – 3,000 mg, an amino acid with sleep-promoting effects, reduces daytime sleepiness, and enhances glutathione and collagen synthesis to improve antioxidant status, bone, tendon, ligament and skin health.

Supported by magnesium, vitamin B6, copper and manganese, these ingredients work to enhance the body's natural sleep processes, increase sleep efficiency, promote cellular recovery, and reduce inflammation and stress markers.

What does NIGHT POWDER taste like?

Cherry. During our 12-week independent trial, 93% of users said they liked the flavour of NIGHT POWDER after using it for the first three days and many provided additional positive comments on the taste and texture. Over the duration of the trial, 98% of users reported that NIGHT POWDER was easy to include in their routine.

What are the ingredients in NIGHT POWDER?

The NIGHT POWDER ingredients are: L-Glycine, Magnesium Citrate, Acidity Regulators (Citric Acid, Malic Acid), Natural Flavourings, CherryPURE® Montmorency Tart Cherry Powder, Chicory Root Fibre, Colour (Beetroot Red), affron® Saffron (Crocus Sativus L.), Sweetener (Steviol Glycosides from Stevia), Manganese Bisglycinate, Copper Bisglycinate, Pyridoxine Hydrochloride.

How do I know NIGHT POWDER is a quality product?

We only use and work with the very best ingredients, materials, suppliers and partners. NIGHT POWDER has been carefully formulated following UK law and regulations in accordance with EFSA (European Food Safety Authority) guidelines.

We are extremely thorough and careful in our sourcing of evidence-backed ingredients from our ingredient producers. NIGHT POWDER is made by an Informed Sport manufacturer with expertise in sports nutrition and that holds itself to rigorous standards regarding product quality.

Informed Sport is a global quality assurance and supplement certification programme for sport supplements. 

Products certified by Informed Sport undergo a rigorous pre-certification and post-certification process, before being declared free from any contaminated ingredients, and safe for athletes to use.

Can I take NIGHT POWDER alongside other supplements too?

You can, but please first evaluate combined levels if you’re taking NIGHT POWDER alongside other supplements. If you have any concerns, check with your GP or a healthcare professional.

When can I expect results from NIGHT POWDER?

NIGHT POWDER has been designed to provide both short- and long-term benefits. Some users report feeling more rested and rejuvenated after just one dose, many report benefits after a few days. In an independent 12-week trial of NIGHT POWDER, users reported a range of benefits which became more widespread over the 12 week period. 

To take a few examples, after 1 week, 81% found it easier to calm their mind. After 12 weeks, this rose to 89%. After 1 week, 76% fell asleep more quickly. After 12 weeks, this rose to 91%. After 1 week, 80% reported improved sleep quality. After 12 weeks, this rose to 91%. After 1 week, 77% felt less groggy on waking. After 12 weeks, this rose to 91%.

For long-term benefits such as reduced inflammation, enhanced cellular recovery, and overall improved wellbeing, consistent use over several weeks is recommended.