In a crowded field of sleepy promises and over-the-counter quick fixes, GQ’s Sleep Awards have cut through the noise, crowning ainslie + ainslie NIGHT POWDER as the Best Sleep Supplement of 2025.
It’s a major recognition from one of the world’s most trusted voices in health, performance, and lifestyle, and a validation of the science-led, athlete-proven formula at the heart of the brand.
A Win for Performance-Driven Recovery
Featured in GQ’s newly released guide to better rest, NIGHT POWDER stood out for its clean, highly considered approach to recovery. "Forget chalky tablets and vague promises," the judges wrote. “Dreamt up by Olympic legend Ben Ainslie, the formula reads like a greatest hits of sleep science: tart cherry for melatonin-like support, magnesium to ease your muscles, saffron for mood, and manganese for recovery.”
"Forget chalky tablets and vague promises – taking a different approach, Ainslie + Ainslie has produced the best sleep supplement on the market, approved by many members of Team GQ."
What Makes NIGHT POWDER Different?
At anslie + ainslie, that science isn’t an afterthought; it’s the foundation. Built by the high-performance team behind Ben Ainslie’s four Olympic golds, NIGHT POWDER was designed to optimise physical and mental recovery under pressure. “This wasn’t just about sleep,” says Georgie Ainslie, co-founder. “We wanted to build a night-time system that helped people wake up stronger — sharper, more resilient, better prepared for the demands of high performance."
Born in Elite Sport. Built for Modern Life.
The result is a daily ritual that fits seamlessly into modern routines: a subtly sweet cherry shot stirred into water, no pills required. The formulation draws on extensively researched ingredients used in elite sport, adapted for everyday professionals who refuse to compromise on quality or sleep.
More Than a Moment. A Movement.
This award signals more than approval. It marks a shift in how we think about sleep, recovery, and performance.
The GQ award marks a pivotal moment for the brand, signalling not just validation from elite athletes but also growing recognition in the wider wellness community. As GQ put it: “An athlete’s dream nightcap.
